/* =========================================================
   Foot Traffic Marketing Solutions
   PwC-inspired professional-services design system
   Light, editorial, corporate. Burnt-orange accent.
   ========================================================= */

:root {
  --bg:        #ffffff;
  --bg-2:      #f6f3f0;   /* warm light gray section */
  --bg-3:      #1c1c1c;   /* dark section (PwC uses black bands) */
  --surface:   #ffffff;
  --ink:       #1f1f1f;
  --ink-2:     #3a3a3a;
  --muted:     #5e5e5e;
  --muted-2:   #8a8a8a;
  --line:      #e4e0db;
  --line-2:    #d2cdc6;

  --accent:    #d04a02;   /* PwC burnt orange */
  --accent-2:  #eb8c00;   /* tangerine */
  --rose:      #d93954;
  --grad-fire: linear-gradient(135deg, #ff6a1a 0%, #ffb422 100%); /* logo tile only */

  --radius:    4px;       /* PwC is sharp/squared */
  --maxw:      1240px;
  --font:      'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --font-display: var(--font);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  font-family: var(--font);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

.container { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 32px; }
section { padding: 80px 0; position: relative; }

h1, h2, h3, h4 { font-family: var(--font-display); line-height: 1.1; letter-spacing: -.02em; font-weight: 800; color: var(--ink); }
h1 { font-size: clamp(2.4rem, 5vw, 4rem); }
h2 { font-size: clamp(1.8rem, 3.4vw, 2.7rem); }
h3 { font-size: 1.3rem; font-weight: 700; }

p.lead { font-size: 1.2rem; color: var(--muted); max-width: 640px; line-height: 1.55; }
.muted { color: var(--muted); }
.accent { color: var(--accent); }
.center { text-align: center; }
.center .lead { margin-left: auto; margin-right: auto; }

.gradient-text { color: var(--accent); }

/* brand strip at very top (PwC fluid accent) */
body::before {
  content: ""; position: fixed; top: 0; left: 0; right: 0; height: 4px; z-index: 200;
  background: linear-gradient(90deg, #eb8c00, #d04a02 45%, #d93954 80%, #c52f8e);
}

/* ---------- Section label (PwC orange eyebrow) ---------- */
.section-label, .eyebrow {
  display: inline-block; font-size: .78rem; font-weight: 700; letter-spacing: .12em;
  text-transform: uppercase; color: var(--accent); margin-bottom: 18px;
}

/* ---------- Arrow link (PwC signature) ---------- */
.arrow-link {
  display: inline-flex; align-items: center; gap: 9px; font-weight: 700; color: var(--ink);
  border-bottom: 2px solid transparent; padding-bottom: 2px; transition: gap .15s, color .15s;
}
.arrow-link::after { content: "→"; color: var(--accent); transition: transform .18s ease; }
.arrow-link:hover { color: var(--accent); }
.arrow-link:hover::after { transform: translateX(5px); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  font-family: var(--font); font-weight: 700; font-size: 1rem; padding: 14px 26px; border-radius: var(--radius);
  border: 2px solid transparent; cursor: pointer; transition: background .18s, color .18s, border-color .18s;
  white-space: nowrap;
}
.btn-primary { background: var(--accent); color: #fff; border-color: var(--accent); }
.btn-primary:hover { background: #a93b01; border-color: #a93b01; }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: #fff; }
.btn-light { background: #fff; color: var(--ink); border-color: #fff; }
.btn-light:hover { background: transparent; color: #fff; border-color: #fff; }
.btn-block { width: 100%; }
.btn-lg { padding: 17px 34px; font-size: 1.06rem; }

/* ---------- Utility bar ---------- */
.utilbar { background: var(--bg-2); border-bottom: 1px solid var(--line); font-size: .82rem; }
.utilbar-inner { display: flex; align-items: center; justify-content: space-between; height: 40px; }
.util-tagline { color: var(--muted); font-weight: 600; }
.util-right { display: flex; align-items: center; gap: 22px; }
.util-right a { color: var(--ink-2); font-weight: 600; transition: color .15s; }
.util-right a:hover { color: var(--accent); }
.util-strong { color: var(--ink) !important; }
.util-region { color: var(--muted); display: inline-flex; align-items: center; gap: 5px; }

/* ---------- Header / Nav ---------- */
header.nav { position: sticky; top: 0; z-index: 60; background: #fff; border-bottom: 1px solid var(--line); }
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 78px; gap: 28px; }
.logo { display: flex; align-items: center; gap: 12px; font-family: var(--font-display); font-weight: 800; font-size: 1.2rem; letter-spacing: -.02em; color: var(--ink); }
.logo .mark { width: 40px; height: 40px; border-radius: 9px; background: var(--grad-fire); display: grid; place-items: center; }
.logo .mark svg { width: 22px; height: 22px; }
.logo small { display: block; font-family: var(--font); font-size: .58rem; font-weight: 600; letter-spacing: .18em; color: var(--muted); text-transform: uppercase; margin-top: 1px; }
.nav-links { display: flex; align-items: center; gap: 30px; margin-right: auto; margin-left: 18px; }
.nav-links a { color: var(--ink-2); font-weight: 600; font-size: .98rem; padding: 6px 0; border-bottom: 2px solid transparent; transition: color .15s, border-color .15s; }
.nav-links a:hover, .nav-links a.active { color: var(--accent); border-color: var(--accent); }
.nav-cta { display: flex; align-items: center; gap: 18px; }
.nav-textlink { font-weight: 700; color: var(--ink); border-bottom: 2px solid transparent; transition: border-color .15s; }
.nav-textlink:hover { border-color: var(--accent); }
.menu-toggle { display: none; background: none; border: 0; color: var(--ink); font-size: 1.6rem; cursor: pointer; }

/* ---------- Editorial feature hero ---------- */
.feature-hero { padding: 0; border-bottom: 1px solid var(--line); }
.feature-hero .fh-grid { display: grid; grid-template-columns: 1.05fr 1fr; min-height: 540px; }
.fh-text { padding: 76px 64px 76px 0; display: flex; flex-direction: column; justify-content: center; }
.fh-text h1 { margin-bottom: 22px; }
.fh-text p { font-size: 1.18rem; color: var(--muted); margin-bottom: 30px; max-width: 540px; }
.fh-actions { display: flex; gap: 16px; flex-wrap: wrap; align-items: center; }
.fh-visual {
  position: relative; background: var(--bg-3); color: #fff; overflow: hidden;
  display: flex; flex-direction: column; justify-content: flex-end; padding: 48px;
}
.fh-visual::before {
  content: ""; position: absolute; top: -30%; right: -20%; width: 80%; height: 90%;
  background: linear-gradient(135deg, #eb8c00, #d04a02 55%, #d93954); border-radius: 50% 40% 55% 45%;
  opacity: .9; filter: blur(2px);
}
.fh-visual .fh-badge { position: relative; z-index: 1; font-size: .8rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: #ffd9a8; margin-bottom: auto; }
.fh-visual .fh-stat { position: relative; z-index: 1; }
.fh-visual .fh-stat strong { display: block; font-size: clamp(3rem, 7vw, 5rem); font-weight: 800; line-height: 1; letter-spacing: -.03em; }
.fh-visual .fh-stat span { display: block; font-size: 1.05rem; color: #e9e2da; margin-top: 14px; max-width: 320px; }

/* ---------- Insight / editorial cards ---------- */
.insight-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--line); }
.insight-card { padding: 32px 30px 32px 0; border-right: 1px solid var(--line); display: flex; flex-direction: column; }
.insight-card:last-child { border-right: 0; }
.insight-card .cat { font-size: .76rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); margin-bottom: 14px; }
.insight-card h3 { font-size: 1.32rem; line-height: 1.25; margin-bottom: 12px; }
.insight-card p { color: var(--muted); font-size: .98rem; margin-bottom: 20px; flex: 1; }

/* ---------- Generic grids / cards ---------- */
.grid { display: grid; gap: 0; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }

/* service / feature cards — PwC bordered editorial style */
.card {
  background: #fff; border-top: 3px solid var(--line); padding: 28px 28px 28px 0; margin-right: 28px;
  transition: border-color .2s ease;
}
.card:hover { border-top-color: var(--accent); }
.card .ico { font-size: 1.7rem; margin-bottom: 16px; }
.card h3 { margin-bottom: 10px; font-size: 1.2rem; }
.card p { color: var(--muted); font-size: .98rem; }

.section-head { max-width: 720px; margin-bottom: 46px; }
.section-head.center { margin-left: auto; margin-right: auto; }

/* ---------- Steps ---------- */
.steps { counter-reset: step; }
.step { position: relative; padding-top: 22px; border-top: 3px solid var(--accent); padding-right: 24px; }
.step::before { counter-increment: step; content: "0" counter(step); display: block; font-family: var(--font-display); font-weight: 800; font-size: 1.5rem; color: var(--accent); margin-bottom: 10px; }
.step h3 { font-size: 1.15rem; margin-bottom: 8px; }
.step p { color: var(--muted); font-size: .96rem; }

/* ---------- By the numbers ---------- */
.stat-band { background: var(--bg-3); color: #fff; }
.stat-band h2 { color: #fff; }
.stat-band .section-label { color: var(--accent-2); }
.stat-band .lead { color: #cfc8c0; }
.stat-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 40px; }
.stat-grid .stat { padding: 0 28px; border-left: 1px solid #3a3a3a; }
.stat-grid .stat:first-child { border-left: 0; padding-left: 0; }
.stat-grid .stat strong { display: block; font-family: var(--font-display); font-size: 3.1rem; font-weight: 800; line-height: 1; color: #fff; }
.stat-grid .stat span { display: block; color: #b9b1a8; margin-top: 12px; font-size: .95rem; }

/* ---------- Industries list ---------- */
.industry-list { border-top: 1px solid var(--line); }
.industry-row {
  display: flex; align-items: center; justify-content: space-between; gap: 20px;
  padding: 26px 0; border-bottom: 1px solid var(--line); transition: padding-left .18s ease;
}
.industry-row:hover { padding-left: 12px; }
.industry-row .ir-main { display: flex; align-items: baseline; gap: 18px; }
.industry-row .ir-num { font-family: var(--font-display); font-weight: 800; color: var(--accent); font-size: 1rem; }
.industry-row h3 { font-size: 1.4rem; }
.industry-row p { color: var(--muted); max-width: 520px; font-size: .98rem; }
.industry-row .arrow-link::after { font-size: 1.2rem; }

/* ---------- Testimonials ---------- */
.tcard { background: var(--bg-2); padding: 34px 30px; border-top: 3px solid var(--accent); }
.tcard .stars { color: var(--accent-2); letter-spacing: 2px; margin-bottom: 14px; }
.tcard blockquote { font-size: 1.08rem; line-height: 1.55; margin-bottom: 22px; color: var(--ink); font-weight: 500; }
.tcard .who { display: flex; align-items: center; gap: 13px; }
.tcard .avatar { width: 44px; height: 44px; border-radius: 50%; background: var(--accent); display: grid; place-items: center; font-weight: 800; color: #fff; }
.tcard .who strong { display: block; font-size: .96rem; }
.tcard .who span { color: var(--muted); font-size: .85rem; }

/* ---------- Pricing ---------- */
.price-grid { grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--line); }
.plan { background: #fff; border-right: 1px solid var(--line); padding: 38px 34px; display: flex; flex-direction: column; }
.plan:last-child { border-right: 0; }
.plan.featured { background: var(--bg-2); border-top: 4px solid var(--accent); margin-top: -1px; }
.plan .tag { display: inline-block; align-self: flex-start; background: var(--accent); color: #fff; font-size: .7rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; padding: 5px 12px; margin-bottom: 14px; }
.plan h3 { font-size: 1.4rem; }
.plan .price { font-family: var(--font-display); font-size: 2.9rem; font-weight: 800; margin: 14px 0 2px; color: var(--ink); }
.plan .price small { font-size: .9rem; font-weight: 600; color: var(--muted); }
.plan .desc { color: var(--muted); min-height: 46px; margin-bottom: 22px; }
.plan ul { list-style: none; margin: 0 0 28px; display: grid; gap: 12px; flex: 1; }
.plan ul li { display: flex; gap: 11px; align-items: flex-start; font-size: .95rem; }
.plan ul li::before { content: "✓"; color: var(--accent); font-weight: 800; flex-shrink: 0; }
.plan ul li.muted-li { color: var(--muted-2); }
.plan ul li.muted-li::before { content: "—"; color: var(--muted-2); }

/* ---------- Payment page ---------- */
.pay-grid { grid-template-columns: 1.1fr .9fr; gap: 40px; align-items: start; }
.pay-method { display: flex; align-items: center; gap: 16px; background: #fff; border: 1px solid var(--line); padding: 18px 20px; margin-bottom: 14px; transition: border-color .15s; }
.pay-method:hover { border-color: var(--accent); }
.pay-method .pm-ico { width: 48px; height: 48px; border-radius: 4px; flex-shrink: 0; display: grid; place-items: center; font-size: 1.3rem; font-weight: 800; background: var(--bg-2); border: 1px solid var(--line); }
.pay-method .pm-body { flex: 1; min-width: 0; }
.pay-method .pm-body strong { display: block; }
.pay-method .pm-body span { color: var(--muted); font-size: .9rem; word-break: break-all; }
.copy-btn { background: #fff; border: 1px solid var(--line-2); color: var(--ink); padding: 9px 15px; border-radius: 4px; font-weight: 600; font-size: .85rem; cursor: pointer; transition: all .15s; }
.copy-btn:hover { border-color: var(--accent); color: var(--accent); }
.copy-btn.copied { background: var(--accent); border-color: var(--accent); color: #fff; }
.summary-box { background: var(--bg-2); border: 1px solid var(--line); padding: 30px; position: sticky; top: 96px; }
.summary-box h3 { margin-bottom: 18px; }
.plan-pick { display: grid; gap: 10px; margin-bottom: 20px; }
.plan-pick label { display: flex; align-items: center; justify-content: space-between; gap: 10px; background: #fff; border: 1px solid var(--line); padding: 15px 16px; cursor: pointer; transition: border-color .15s; }
.plan-pick label:has(input:checked) { border-color: var(--accent); border-left: 3px solid var(--accent); }
.plan-pick label .pp-name { font-weight: 700; }
.plan-pick label .pp-price { color: var(--muted); font-weight: 700; }
.plan-pick input { accent-color: var(--accent); width: 18px; height: 18px; }
.note { background: #fbf3ec; border-left: 3px solid var(--accent); padding: 16px 18px; font-size: .92rem; color: var(--ink-2); }
.note.warn { background: #fdf6e9; border-color: var(--accent-2); }

/* ---------- FAQ ---------- */
.faq-item { border-bottom: 1px solid var(--line); padding: 24px 0; }
.faq-item summary { cursor: pointer; font-family: var(--font-display); font-weight: 700; font-size: 1.1rem; list-style: none; display: flex; justify-content: space-between; gap: 16px; color: var(--ink); }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: "+"; color: var(--accent); font-size: 1.5rem; line-height: 1; }
.faq-item[open] summary::after { content: "–"; }
.faq-item p { color: var(--muted); margin-top: 12px; }

/* ---------- CTA band (dark, PwC style) ---------- */
.cta-band { background: var(--bg-3); color: #fff; text-align: left; padding: 64px; display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.cta-band h2 { color: #fff; margin-bottom: 10px; }
.cta-band p { color: #cfc8c0; max-width: 520px; }
.cta-band .hero-actions, .cta-band .fh-actions { display: flex; gap: 16px; flex-wrap: wrap; }

/* ---------- Forms ---------- */
.form-grid { display: grid; gap: 16px; }
.field label { display: block; font-weight: 600; font-size: .9rem; margin-bottom: 7px; color: var(--ink); }
.field input, .field select, .field textarea { width: 100%; background: #fff; border: 1px solid var(--line-2); color: var(--ink); padding: 13px 15px; border-radius: 4px; font-family: inherit; font-size: 1rem; transition: border-color .15s; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--accent); }
.field textarea { resize: vertical; min-height: 120px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }

/* ---------- Footer (deep corporate) ---------- */
footer.site { background: var(--bg-3); color: #cfc8c0; padding: 64px 0 28px; }
.foot-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr 1fr; gap: 28px; margin-bottom: 44px; }
.foot-brand .logo { color: #fff; margin-bottom: 18px; }
.foot-brand .logo small { color: #9a938b; }
.foot-brand p { color: #b9b1a8; max-width: 300px; font-size: .92rem; margin-bottom: 18px; }
.foot-social { display: flex; gap: 12px; }
.foot-social a { width: 36px; height: 36px; border: 1px solid #3f3f3f; border-radius: 50%; display: grid; place-items: center; color: #cfc8c0; font-size: .9rem; font-weight: 700; transition: all .15s; }
.foot-social a:hover { border-color: var(--accent); color: var(--accent); }
.foot-grid h4 { font-size: .82rem; letter-spacing: .1em; text-transform: uppercase; color: #fff; margin-bottom: 16px; font-weight: 700; }
.foot-grid a:not(.logo) { display: block; color: #b9b1a8; padding: 6px 0; font-size: .92rem; transition: color .15s; }
.foot-grid a:not(.logo):hover { color: var(--accent); }
.foot-legal { border-top: 1px solid #3a3a3a; padding-top: 24px; display: flex; justify-content: space-between; gap: 18px; flex-wrap: wrap; color: #8a837b; font-size: .84rem; }
.foot-legal-right { display: flex; gap: 22px; align-items: center; flex-wrap: wrap; }
.foot-legal-right a:hover { color: var(--accent); }

/* ---------- Reveal ---------- */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* ---------- Responsive ---------- */
@media (max-width: 980px) {
  .nav-links { display: none; }
  .nav-cta { display: none; }
  .menu-toggle { display: block; }
  .nav-links.open { display: flex; flex-direction: column; align-items: flex-start; position: absolute; top: 78px; left: 0; right: 0; background: #fff; border-bottom: 1px solid var(--line); padding: 18px 32px; gap: 14px; margin: 0; }
  .nav-links.open .btn { width: 100%; }
  .feature-hero .fh-grid { grid-template-columns: 1fr; }
  .fh-text { padding: 56px 0 48px; }
  .fh-visual { min-height: 320px; }
  .insight-grid { grid-template-columns: 1fr; }
  .insight-card { border-right: 0; border-bottom: 1px solid var(--line); padding-right: 0; }
  .insight-card:last-child { border-bottom: 0; }
  .grid-3, .grid-4, .price-grid, .stat-grid { grid-template-columns: 1fr; }
  .grid-2, .pay-grid { grid-template-columns: 1fr; }
  .card { margin-right: 0; border-bottom: 1px solid var(--line); padding-bottom: 24px; }
  .plan { border-right: 0; border-bottom: 1px solid var(--line); }
  .stat-grid .stat { border-left: 0; border-top: 1px solid #3a3a3a; padding: 22px 0 0; }
  .stat-grid .stat:first-child { border-top: 0; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
  .summary-box { position: static; }
  .cta-band { padding: 40px 28px; flex-direction: column; align-items: flex-start; }
  .cta-band .btn { width: 100%; }
  section { padding: 56px 0; }

  .utilbar { display: none; }
}
@media (max-width: 560px) {
  .container { padding: 0 20px; }
  .foot-grid { grid-template-columns: 1fr; }
  .fh-text { padding-right: 0; }
  /* comfortable mobile typography & tap targets */
  h1 { font-size: clamp(2.1rem, 8.5vw, 2.7rem); }
  .fh-text p { font-size: 1.05rem; }
  .btn-lg { padding: 16px 22px; }
  .fh-actions { width: 100%; }
  .fh-actions .btn { width: 100%; }
  .fh-visual { padding: 36px 28px; min-height: 280px; }
  .fh-visual .fh-stat strong { font-size: 3.4rem; }
  .stat-grid .stat strong { font-size: 2.6rem; }
  .insight-card h3 { font-size: 1.22rem; }
}